Coco Gauff cashes in! US Open champ bumps earnings to $11MILLION

Coco Gauff cashes in! US Open champ took career earnings to $11MILLION with Grand Slam win… but it’s deals with Barilla, UPS, New Balance and Bose that promise to make 19-year-old one of world’s richest female athletes

  • Gauff now has $11m in tennis earnings thanks to winning $3m at the US Open 
  • According to Forbes, Gauff earned $8 million in endorsements last year  
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Not yet legally allowed to drink and just barely old enough to vote, US Open champion Coco Gauff has already earned more in her 19 years than most of us will in a lifetime.

With her $3 million payday for beating Belarus’s Aryna Sabalenka in Saturday’s final, Gauff pushed her season earnings to $5.5 million and her career prize money to $11.1 million.

But even if she didn’t have a Grand Slam win and two other recent singles titles to her name, the Florida native would still be a millionaire, thanks to a growing list of endorsement deals.

Barilla, UPS, and Baker Tilly accounting are just some of the brands attached to Gauff, who was seen repping her sponsors’ gear throughout the US Open.

Whether it was her maroon New Balance outfit, Bose headphones, or Head racket, Gauff’s sponsors all shared the spotlight with the rising superstar over the last few weeks. 

Coco Gauff is seen wearing a Rolex watch and an outfit by New Balance at the US Open

Barilla pasta is one of several brands who have signed Coco Gauff to an endorsement deal 

And although her 2023 endorsement earnings haven’t been revealed publicly, Forbes reported in 2022 that she earned $8 million in sponsorship deals last year.

She is, in many ways, her sport’s first standout who is Gen Z, through and through. On Saturday, she derived motivation from negative comments on social media she read in the locker room before facing Sabalenka, then filmed a TikTok post (soundtrack: DJ Khaled’s ‘All I Do Is Win’) on court with the trophy afterward.

Gauff is willing to speak from the heart, regardless of sponsor ramifications. 

After protesters interrupted her semifinal for 50 minutes to bring attention to climate change, Gauff said she agreed with the cause and would never tell someone not to stand up for what they believe in.

After reaching her first major at last year’s French Open, Gauff called out the gun violence in the United States. When the Supreme Court overturned Roe v. Wade, Gauff discussed it at Wimbledon. 

When she was handed a $3 million check Saturday, Gauff thanked Billie Jean King for her role in getting equal prize money for the U.S. Open women’s champion 50 years ago.

Gauff often credits her parents, Corey and Candi, with whom she shared tear-filled embraces in the stands after the final, and her grandparents with helping mold the person she is. That is part of why she is the player she is, and why coach Pere Riba talks about what a good listener and learner Gauff is.

Gauff has frequently been seeing wearing Bose headphones since signing with the brand 

Gauff has joined the likes of Kawhi Leonard and Zach LaVine by signing with New Balance

As for one day being No. 1 in singles, Gauff said, ‘I know that’s what people want next. But it’s honestly not a huge aspiration of mine. I just want to win as many Slams as I can win.’

So she aims ‘to keep getting better and better,’ because the performance against Sabalenka, Gauff declared, ‘is nowhere near the best that I can play. It was a match that I won just off my athleticism. But I think there’s a lot of improvements with ball-striking and handling the pace and serving.’

Maybe so. There will be time to devote to that.

First, though, Gauff has other things on her to-do list.

‘I’m just looking forward to just going on the beach,’ Gauff said with a chuckle, ‘and sleeping in my own bed and not in a hotel room.’

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