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Arsenal Women get their 2023\/24 campaign underway in the Women\u2019s Super League on Sunday, looking to build on last season\u2019s third-placed finish and challenge for the title.<\/p>\n
They face Liverpool in their opening fixture, with the match played at the Emirates Stadium, one of five league games to be played there this term – evidence of the further progression of the women\u2019s game in the UK.<\/p>\n
To mark the start of the new season, the Gunners released a new away kit just ahead of their opener – but but this kit launch had a bit of a difference. Continuing the theme of progression and long-overdue bespoke attention, it will mark the first time that the women\u2019s team have worn a separate kit to the men through the campaign, with a \u201chalo pink and glow blue\u201d colour in contrast to Mikel Arteta\u2019s side wearing a bright yellow and black effort.<\/p>\n
The women\u2019s away kit is set to be worn for the first time on 6 October when they travel to Manchester United in the second round of WSL fixtures, while the club announced the men\u2019s team will wear the \u201cgender-neutral pre-match warm-up jersey ahead of their league game with Manchester City at Emirates Stadium in the same month\u201d.<\/p>\n
While still made by kit producer adidas the women\u2019s away jersey has been designed in partnership with Stella McCartney.<\/p>\n
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\u201cI\u2019m so proud to continue the story with Arsenal by creating this bespoke capsule for the women\u2019s team. Designing for a team that truly embodies what it takes to be an athlete and inspire the next generation of footballers has been incredibly special,\u201d she said.<\/p>\n
\u201cI love that the away jersey taps into the exciting intersection of fashion and football […] it\u2019s important that both players and fans alike can playfully express themselves as they move on and off the pitch, and we hope this bold, new collection can play a part in that.\u201d<\/p>\n
While any new kit is naturally a subjective one in terms of appreciating appearance, fans appeared largely positive in comments to the club\u2019s social media post.<\/p>\n
Several insisted they were glad the Women\u2019s team finally had their own design and some appreciated merely having more choice in which kit to opt for, while a few dissenting voices suggested the colour choices were \u201cstereotypical\u201d.<\/p>\n