{"id":292560,"date":"2023-09-29T14:36:39","date_gmt":"2023-09-29T14:36:39","guid":{"rendered":"https:\/\/sports-life-news.com\/?p=292560"},"modified":"2023-09-29T14:36:39","modified_gmt":"2023-09-29T14:36:39","slug":"endeavor-fsg-eye-pga-tour-investment-as-potential-saudi-alternative","status":"publish","type":"post","link":"https:\/\/sports-life-news.com\/golf\/endeavor-fsg-eye-pga-tour-investment-as-potential-saudi-alternative\/","title":{"rendered":"Endeavor, FSG eye PGA Tour investment as potential Saudi alternative"},"content":{"rendered":"
Endeavor Group Holdings and Fenway Sports Group are among US investors exploring a potential deal with the PGA Tour, according to reports.<\/p>\n
Back in June, PGA officials agreed to a shock merger with Saudi Arabia’s Public Investment Fund – the country’s sovereign wealth – as well as the DP World Tour.\u00a0<\/p>\n
The stunning news came after months of controversy and back-and-forth between the two rivals as Saudi’s breakaway LIV Golf competition lured some of the best players in the game away from the traditional tour.<\/p>\n
Talk of a potential agreement with LIV has raised fears among US lawmakers, who have voiced their concerns over the deal – which is still a long way from completion as the two parties iron out financial terms and regulatory issues.<\/p>\n
Yet according to Bloomberg, Saudi could face competition from a number of American investors in their bid to buy shares in the PGA Tour.<\/p>\n
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Endeavor Group is reportedly among US investors exploring a potential deal with the PGA Tour<\/p>\n
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Fenway Sports Group, led by founder John W. Henry, is also understood to be interested<\/p>\n
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The PGA Tour agreed a shock merger with Saudi Arabia’s Public Investment Fund back in June\u00a0<\/p>\n
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The stunning news came after Saudi’s breakaway LIV Golf competition lured some of the best players in the game, including Dustin Johnson (pictured), away from the traditional tour<\/p>\n
Endeavor – the holding company which just sealed a $21million merger of the\u00a0WWE and UFC – is said to be one of those groups eyeing investment into the historic golf tour.<\/p>\n
Also interested is FSG, which owns both MLB’s Boston Red Sox and Premier League soccer team Liverpool.<\/p>\n
Another potential suitor is KKR & Co. founder Henry Kravis, the global investment tycoon who has an estimated net worth of $10.5billion.<\/p>\n
All of these investors are set to provide the PGA Tour with a possible alternative to a controversial deal with Saudi, although the report goes on to suggest they would also be open to partnering with PIF.<\/p>\n
However, as things stand discussions are merely preliminary and no transactions are guaranteed.<\/p>\n
‘Throughout 2023, the PGA Tour has demonstrated its strength, reach and value as an enterprise,’ a spokesman for Ponte Vedra Beach, Florida-based PGA said in a statement.<\/p>\n
‘Our focus continues to be on finalizing an agreement with the Public Investment Fund and the DP World Tour, however, our negotiations have resulted in unsolicited interest from other investors.’<\/p>\n
Under the terms of its proposed deal with the PGA, PIF will obtain the exclusive right to further invest in the new entity, which includes a right of first refusal on any invested capital.<\/p>\n
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Endeavor – the holding company which just sealed a $21million merger of the WWE and UFC – is said to be one of several US groups eyeing investment<\/p>\n
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Red Sox and Liverpool owners FSG could also rival Saudi’s PIF for the PGA Tour<\/p>\n
Endeavor, with a market value of around $9.5billion, successfully took over the WWE and UFC this month after completing a historic merger through its new publicly listed company TKO Group Holdings.<\/p>\n
FSG, led by founder John W. Henry, has a number of high-profile backers, including\u00a0basketball star LeBron James.<\/p>\n
The group already has ties to the PGA Tour, with one of its divisions involved in the Deutsche Bank Championship as well as the Ladies Professional Golf Association.\u00a0<\/p>\n
It\u00a0is also an investor in Tiger Woods and Rory McIlroy planned golf league TMRW Sports.<\/p>\n