Liverpool owners 'target major media companies' as potential investors

Liverpool owners FSG are ‘targeting major media companies’ as potential investors, with ‘F1’s Liberty Media a contender’ as the Americans seek increased financial strength through a partial sale of the club

  • Liverpool’s owners Fenway Sports Group are hoping to secure new investment
  • Liberty Media has emerged as a potential contender to buy a stake in the club
  • Liverpool owner John W Henry has insisted the club will not be sold outright 

Fenway Sports Group are reportedly targeting major media companies as potential investors in Liverpool, with the club’s owners exploring a partial sale.

Liverpool owner John W Henry announced last month that the club would not be sold outright, four months after the first story broke that they were considering a sale.

Henry said the ambition is to find a third party who could add to their investment.

Major media companies are been examined by FSG as possible investors, The Telegraph reported.

US media giant Liberty Media has reportedly emerged as a contender to invest.

Owners Fenway Sports Group are looking to secure further investors into Liverpool

Formula One owners Liberty Media have reportedly emerged as a contender to invest

Liberty Media are best known for their ownership of Formula One, having taken control from Bernie Ecclestone at the end of 2017 in a deal worth £6billion.

The company also owns the Atlanta Braves baseball team and SiriusXM Group, with their overall net worth estimated at £17.5billion by Forbes.

Liverpool’s Premier League rivals Tottenham Hotspur on Tuesday announced a new 15-year partnership with Formula One that will bring a karting experience to the club’s 60,000 stadium.

The deal will see the club hold the world’s first in-stadium electric karting facility below the club’s iconic South Stand, which will make it London’s longest indoor track.

The move has sparked discussion over whether Liberty Media are exploring the possibility of buying or investing in a Premier League club, according to The Times.

Former Liverpool chairman Sir Martin Broughton claimed last month that FSG are testing the waters to see what options are available to them.

Henry admitted he expects further investment to be secured, but has dismissed the prospect of a full sale. 

‘Will we be in England forever? No,’ Henry told the Boston Sports Journal. 

Liverpool owner John Henry (2nd left) said last month he expects investment to be secured

‘Are we selling LFC? No. Are talking with investors about LFC? Yes. Will something happen there? I believe so, but it won’t be a sale. Have we sold anything in the past 20+ years?’

Liverpool on Tuesday announced their financial results for the 2021-22 campaign, in which they played every single match in the calendar.

Despite the successful campaign, which saw Liverpool lift the Carabao Cup and FA Cup, the club made a pre-tax profit of £7.5million.

The Reds cited a significant increase in costs for the figures.

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