Man Utd fans snap up Ronaldo shirts at Old Trafford
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Cristiano Ronaldo’s No7 jersey broke Manchester United’s daily sales record in under an hour as he prepares to make his Premier League return this weekend. Ronaldo is expected to make his second debut for the Red Devils in Saturday’s Old Trafford clash against Newcastle United.
It was confirmed last week that the 36-year-old superstar will wear his iconic No7 shirt for Ole Gunnar Solskjaer’s side after Edinson Cavani switched to number 21.
Ronaldo followed in the footsteps of club legends George Best, Eric Cantona, Bryan Robson and David Beckham when he made the number his own during his first spell at United.
And the Premier League’s confirmation that Cavani could switch numbers to make way for his new team-mate has proved a huge boost for the club’s commercial department.
After United announced that Ronaldo will wear No 7 last Thursday, fans rushed online to secure themselves a replica shirt.
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And it only took four hours to smash the record as the highest daily sale on a single sports merchandise website outside North America, Sky Sports reported.
United’s official retail partner Fanatics confirmed the shirt sales hit record figures, with the first hour alone bettering the best full day of global sales for the club’s online store United Direct.
Ronaldo’s shirt became the biggest-selling for a player in the 24 hours after a transfer to a new club – beating Lionel Messi’s switch to PSG, Tom Brady’s move to the Tampa Bay Buccaneers and LeBron James joining the LA Lakers.
And it wasn’t just online that was deluged with demand, as fans queued outside United’s club store at Old Trafford last Friday morning to get their hands on a shirt.
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The Red Devils’ kit makers Adidas will be the big winners from the boom in sales, with the sportswear giants in the midst of a 10-year £750million deal with the Premier League giants.
United will also take a percentage of the sales – which according to Love The Sales hit £68.1m in the first 72 hours after Ronaldo’s No7 shirt went on sale.
The official announcement of Ronaldo’s return also set records, with the club’s Instagram post generating more than 12 million likes on the social networking site.
Fans will now be hoping to see the five-time Ballon d’Or winner in action on Saturday when Solskjaer’s side host Newcastle bidding to maintain their unbeaten start to the season, which has seen them desptach Leeds and Wolves either side of a draw at Southampton.
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