BBC host Gabby Logan takes aim at Nike for refusing to sell Earps’ England shirt

England suffer Women’s World Cup final heartache against Spain

BBC presenter Gabby Logan took aim at Nike following the Women’s World Cup final in which England’s Lionesses were beaten 1-0 by Spain. Sarina Wiegman’s side battled until the final whistle but ultimately came up short, though the game certainly would have been put to bed earlier if it wasn’t for the heroics of Mary Earps.

The goalkeeper has been one of England’s key talking points throughout the tournament, producing numerous miraculous saves in Australia and demanding plenty from her backline. Earps was once again vital in the final, making several smart stops and also saving Jennifer Hermoso’s penalty after 70 minutes.

The Manchester United star got down well to collect the spot-kick in a moment that temporarily shifted the momentum in the Lionesses’ favour. However, despite her heroics, England had to leave the Stadium Australia with only a set of silver medals.

Though Wiegman’s side will soon recognise that their impact at home was monumental and will soften the blow – especially for Earps. The 30-year-old is the name on everyone’s lips at the moment, further highlighting the poor decision-making by Nike not to produce and sell her goalkeeper strip to the public.

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Speaking after the full-time whistle, Logan addressed the matter once again, saying on BBC: “She will have inspired so many little girls to go out and try and be a keeper in the back garden. Let’s hope that one day they can go and buy her shirts Alex as well. That’s the next move.”

Alex Scott then responded: “That’s the next step that everyone wants to see. She deserves this credit and this accolade. To go from being No 3 to No 1.”

Earps had said pre-tournament of the decision: “I can’t really sugar-coat this in any way, so I am not going to try. It is hugely disappointing and very hurtful. My shirt on the Manchester United website was sold out last season.

“It was the third-best-selling shirt, so who says it is not selling? It is the young kids I am most concerned about. They are going to say, ‘Mum, Dad, can I have a Mary Earps shirt?’ and they say, ‘I can’t, but I can get you an Alessia Russo 23 or a Rachel Daly 9.’

“What you are saying is that goalkeeping isn’t important, but you can be a striker if you want.”

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Manchester United shot-stopper Earps won the 2023 Women’s World Cup golden glove in Australia, and her performances between the sticks will certainly have inspired a generation of young English girls to consider playing as a goalkeeper.

Nike remained quiet throughout the tournament despite petitions requesting Earps’ kit to be reproduced – despite the player herself offering to fund the manufacturing.

Though the FA did emerge with assurances that they will look to capitalise on the momentum that England’s No 1 has created. Chief Mark Bullingham said this week: “Mary is incredibly passionate about growing goalkeeping, as are we.

“We’ve got several schemes to get the next generation of goalkeepers coming through. We have got a plan for addressing that issue and it’s something we’ll get to after the tournament.”

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