California becomes first state to allow college athlete endorsement deals

The NCAA has met its match.

California Gov. Gavin Newsom on Monday signed the Fair Pay to Play Act, which states colleges in California cannot penalize their athletes for collecting money from endorsement deals beginning in 2023.

Newsom made it official during an episode of “The Shop” on HBO with NBA star LeBron James, WNBA star Diana Taurasi and former UCLA basketball star Ed O’Bannon.

“It’s going to initiate dozens of other states to introduce similar legislation,” Newsom said in the video. “And it’s going to change college sports for the better by having now the interest finally of the athletes on par with the interests of the institution. Now we are rebalancing that power.”

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